Updated: Jun 16, 2019
As you know, I am heavily into self-development and charity works. I have posted some content to inspire some ideas that can be used for a hope we can work towards a better world.
You may be the leader of a charity or business that is linked to charitable causes. What ever the situation may be, nothing is achievable without public support. I have been involved in many charity based projects which include the Donasian music project which was a great collaboration between many artists from around the world. This includes Mukhtar Sahota, A.R.Rahman, Hans Raj Hans, UK Apache and some other Great artists. This project created a temporary brand and as a result it generated a great income for the charity ‘Save The Children India’. My profession is Music. Yours may be Fashion or Makeup. Whatever industry you are in, Here are some tips to sharped your vision.
Like most businesses, not-for-profit organizations have to spend thousands of pounds, years of time, and enormous amounts of effort to create solid reputations within their communities and gain widespread support. Many causes, no matter how important, how dedicated, nor how dire, never gain the momentum they need to become truly effective. This guide is meant to help directors and organizers of not-for-profit organizations in the quest for drumming up community support and harnessing the power of word-of-mouth and reputation marketing through effective media messaging.
Develop a message
Messaging is a simple concept to grasp and plays perhaps the most important role in marketing for nonprofits. The message is the idea you want members of the general public to associate with your organization. It may be related to a mission or vision statement. As an example, a domestic violence shelter may state its mission as, “To create a community free of violence.” In that case, its message might be summed up as, “Violence is bad and we should work to end it.” That message would not be particularly effective, but it is, unfortunately, common.
Inspiring community support starts with what you are telling people. Your messaging must include an element of community involvement from the beginning. It may also need to distinguish you from organizations that share similar threads or make your organization stand out as something special in a community saturated by nonprofits. An example of a powerful, community-inspiring message for the domestic violence shelter would be, “Our community faces violence and we must work to end it.”
Precedent is an important factor in our society. As judges generally rule similarly to decisions from the past, communities play a game of follow the leader when it comes to donating, volunteering, and other active support. You will get far more volunteers when people know that others are already volunteering. Find a way to reach the public, such as newspaper articles, a website or Facebook updates, or even a Twitter feed, and use it to communicate gratitude for your volunteers and donors. When a person brings in a box of donations, shine the spotlight on him or her and a few key items. When several children volunteer for an afternoon, put a press release into the local newspaper.
Showing gratitude makes your existing supporters feel appreciated and makes them more likely to continue working with you. Further, they will feel more comfortable recommending other people to working with you. Finally, it helps encourage other, more hesitant people to volunteer with you. They are more likely to give volunteering a shot when they see a deluge of thanks on your Twitter feed.
Encourage small efforts
Showing gratitude can be improved by praising even modest donations. Often, volunteers and donors feel the urge to minimize their contributions. Something about generosity and altruism tends to inspire humbleness or even shyness. People also tend to want to feel like they have made a difference, but they cannot necessarily see the difference they would make through small efforts. It is detrimental to show thanks for only those volunteers who have reached a major milestone or contributed expensive professional services or only those donors who could have fed an army with their offerings. Nonprofits love large donations and dedicated volunteers, but we must also remember to thank those who trickle in enough support to get us through the slower times. Beyond that, small donations often turn into loyal, ongoing support in much larger and deeper ways than a one-time truckload of furniture can offer.
Thank them in advance
To complete a message of gratitude, your organization can encourage community-wide support by thanking them for their generous contributions before they step foot in the door. The domestic violence shelter mentioned earlier might fill its volunteer sign-up sheet in record time by thanking the community for its long-term support, by insisting that it was founded by the community itself to serve an important local issue, and by offering a warm welcome to community members who, “want to contribute even more.” Similar to a mother encouraging her son’s responsible behavior by saying, “I’m trusting you,” nonprofits can encourage support by saying, “Thank you for supporting us. We could never have done it without you.”
By following these messaging guidelines, a not-for-profit organization can work towards blurring the line separating it from the community. People are more willing to support organizations when they see them as warm, welcoming, and inclusive. When offered the tools to embrace a cause and given the slight push to get started, the public becomes a more effective champion than any organization could hope for.